Launched the “Trạm Tái Sinh” plastics upcycling campaign, combining on-ground activations, nylon bag collections (400kg+) and workshops, engaging 500+ participants. Amplified impact through a social challenge and creator collaborations, driving 40,000+ reach and 15,000+ engagements.

Collaborated with KOLs to amplify “Turn Down The Heat,” a joint initiative by Epson and National Geographic, producing viral videos (avg. 50K views) and a livestream (7K views), alongside a mini-game engaging thousands of participants. Partnered with high-profile celebrities including Chau Bui, Thuy Minh, Tam Bui and Helly Tong, surpassing KPIs by 6%.

And more project in new product launching collaborates with KOLs; Cases study documentary production…