Consistently delivered annual PR KPIs, including 75+ press releases, 4+ in-depth product reviews and 8+ diverse editorial features ranging from CEO interviews to campaign recaps…

Strengthened long-term media relationships through annual media gatherings, engaging 15–30+ journalists across mass, tech, lifestyle and architecture sectors.

Proactively developed and executed multi-format content strategies: text, video, visual assets and KOL/ Influencer collaborations to maximize storytelling impact.

Expanded scope in 2025 to lead Epson’s social always-on activities, delivering 50+ posts and managing the fan page with an 85% response rate.

Ensured integrated PR and Social synergy, aligning messaging across channels to amplify reach, engagement and brand consistency.